Things We Do

  • Call in the Choppa - Joshua Rathwell

    Editorial Portraits

    Step into a realm of captivating portraits that effortlessly embody the essence of published works, whether it be for high-end fashion or a touch of sophistication suitable for professional settings. Ideal for curating mesmerizing portfolios, enhancing your professional social media presence, elevating your dating profile, or immortalizing unforgettable moments in an enchanting light.

  • Model Development

    Embark on a personalized modeling journey with our coaching and content creation sessions, perfect for both aspiring and seasoned models looking to enhance their portfolios. Our development sessions leverage technology and constant feedback in a controlled studio environment, accompanied by invaluable industry advice and insights to elevate your modeling skills and portfolio.

  • Stephanie Merkus - Musician

    Commercial & Branding

    Ignite your brand's visual narrative with our photography service, tailored for commercial and branding needs. Whether you're an artist, musician, professional, or product brand, our skilled photographer specializes in crafting compelling images that elevate your content. From capturing the essence of your brand to creating eye-catching visuals, we transform concepts into impactful images that leave a lasting impression.

They Said…

“Elmer is extremely professional and his coaching was fantastic! I left with inspiration and tools to grow within the modelling industry.”

— Teresa M

“absoutley a dream working with Elmer! He is professional, knowledgeable and a great photographer to work with.”

— Stephanie M

“Our sessions were incredibly helpful in developing both skill and confidence. Excellent process! The frequent breaks to review raw pics and have a discussion on what was/wasn’t working well was amazing. We have had other models from the agency approach us to ask about our shoots - they had assumed you would be very expensive to shoot with and that was holding them back on contacting you. We encouraged them to get in touch with you!”

— Kim & Catie V

“I booked Elmer's Development Photoshoot not knowing what to expect. I was completely new to modeling and wanted to give it a try out of curiosity.

Elmer is incredibly knowledgeable, helpful, patient and gave excellent feedback and guidance with regards to posing and body placement. Our session ended up being amazing and I couldn't have been happier.

Not only is he knowledgeable about photography, he's also well informed about the modeling industry in general. He gave me very helpful information on how to proceed and start a potential career.

If you're curious like me, and want to give it a try at very affordable rate, AND with a very skilled photographer, I would highly recommend Elmer!

I loved my experience with Elmer so much that I booked second session!”

— Kait D

“I really like how comfortable you make everything feel, it’s a bunch of learning that goes under a not so long period of time. Love the insights, and love the environment that you bring into the shoot. Keep on being as professional as you are, it’s great to get to know someone as creative, fun, yet professional as you are. Appreciate the teaching that goes on set!”

— Brenda A

“I’ve wanted to work with Elmer for a year now, but time was stretched thin and we couldn’t make it work. However, it was worth the wait as he was everything I had come to respect and expect from his published work. He’s a true gentleman, artist, coach and mentor. I am humbled to have worked with him and would 100% work with him again if given the opportunity.”

— Angelique M

What we Offer

About

I AM A FASHION & PORTRAIT PHOTOGRAPHER CURRENTLY BASED IN CALGARY, ALBERTA, CANADA. I WORK WITH TALENTED STYLISTS, HAIR AND MAKEUP ARTISANS TO SHOWCASE SOME OF THE VERY BEST UPCOMING AND ESTABLISHED MODELS.

I have a deeper desire towards fashion photography. I find the movement and posing have such a statuesque quality, while featuring the detailed artistry in sartorial design.  So much effort is focused into the industry of garments it requires some attention to remind the public of the beauty present from a wide angle encompassing view of the entire ensemble of a model, pose, motion, outfit, accessories, hair, makeup, shoes and of course the environment. Then to the close up beauty and product shots that express the attention to detail that most ignore, but allow those willing to take in the overlooked quality in design and materials.

I also have a special interest in developing and promoting the other professionals I work along-side, whether by teaching other photographers, building up aspiring models, or showcasing promising hair and makeup artists, and especially seeking out the rare stylists I find who have a vision beyond simple commercial appeal.  Working with them, I feel the growth in myself towards a never ending quest to be better.

Contact Us

we shoot at

Studio Luma YYC

 

Bay #10 - 7130 Fisher Rd SE
Calgary, AB T2H 0W3
CANADA